Made in Mac: Marketing mastery workshop for creatives

Branding helps creatives stand out, connect with the right audience, and build a loyal following. However, for many artists and freelancers, it’s challenging to know where to begin. This workshop breaks it down, showing you how to shape a brand that reflects who you are and makes your work more memorable.

With a specific focus on the arts and creative industries, this workshop covers:

• The definitions of branding, and how it applies to people working in the creative industry.
• How to understand branding as it applies on a personal and professional level.
• Your Core Values, how to define them as they make all the difference.
• Discussion of your Personal Brand, and how it applies to creative practitioners.
• An introduction to Colour Theory and why it helps to communicate your brand.
• Extending from the personal into a Business, Organisational and/or Creative Brand.
• ‘Brand Pillars’, the practical steps to help participants bring their branding A-Game

What do I get? All participants of this workshop also receive:

Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.

A Workbook to assist with the practical elements of the workshop.

Access to additional free webinars to supplement the material covered in the workshop.

The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!

Who is presenting?

The Creative Plus Business facilitators are unique – all creative professionals from a wide range of arts practices who also have training and experience in the world of business and facilitation. All our workshops have been developed in-house and delivered repeatedly by different presenters to ensure they are consistently practical, educational, entertaining, fun, and suitable for creative learning styles. Your facilitator for this workshop will be confirmed upon booking.